320%Increase in website link clicks
Talk2Invest
Social Media & Founder Personal Branding
Web Design and Development
Every marketing channel you run sends traffic to your website. If that site does not convert visitors into leads or buyers, the entire budget above it is working at a fraction of its potential. ADLAZIO builds custom WordPress and Shopify websites that fix the build quality problem most underperforming sites share.
Informational Website
yourbusiness.com
Peak Legal
ServicesAboutContact
Legal advice
you can trust.
Business law specialists serving clients across the region.
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Corporate Law
Employment
Contract Review
E-Commerce Store
yourbusiness.com
Ember & Oak
Home Goods
Cedarwood Smoke Candle
(89)
$28.00
Add to cart
Built On The Right Stack For Every Platform
ShopifyeCommerce Platform
Shop PayCheckout
KlaviyoEmail & SMSReChargeSubscriptions
GorgiasSupport
YotpoReviews
StripePayments
WordPressCMS Platform
ACF ProCustom Fields
GSAPAnimations
WooCommerceeCommerce
CloudflareCDN
GA4AnalyticsShopifyeCommerce Platform
Shop PayCheckout
KlaviyoEmail & SMSReChargeSubscriptions
GorgiasSupport
YotpoReviews
StripePayments
WordPressCMS PlatformACF ProCustom FieldsGSAPAnimationsWooCommerceeCommerceCloudflareCDNGA4AnalyticsThe Upside
0%
Of Credibility Judgments Cite A Site's Visual Design As A Factor
0%
Of Mobile Visitors Leave A Site That Takes Over 3 Seconds To Load
0%
Of Customers Would Abandon A Brand They Loved After One Bad Experience
0x
Higher Conversion Rate For Pages Loading In 1 Second Versus 5 Seconds
Sources: Stanford Web Credibility Research. Google/Think with Google Mobile Page Speed Research. PwC Future of Customer Experience Survey. Portent Page Speed and Conversion Study. Third-party industry research shown for context, not ADLAZIO client data or a guarantee of results for any specific engagement.
Two Platforms, One Standard
The platform recommendation is never made upfront. It comes after a structured conversation about the business model, the product mix, the operational constraints, and the long-term digital goals. Both platforms are built the same way: custom-coded from a blank file, performance-optimized for Core Web Vitals before launch.
WordPress Development
Custom PHP themes, ACF Pro, GSAP, WooCommerce
For service businesses, professional services firms, B2B companies, content-heavy sites, and WooCommerce-based stores. WordPress provides design freedom and technical depth that no hosted platform matches. Every build starts from a blank PHP file.
<?php
Shopify Development
Custom Liquid themes, Shopify Plus, migrations
For product-based businesses and DTC brands. Shopify handles hosting, checkout, payment processing, and inventory natively. Every build is a custom Liquid theme: no Turbo, no third-party themes modified to fit, conversion architecture designed from wireframe stage.
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Platform Selection
The platform that produces better results is the one that matches your operational model, your growth strategy, and your team's ability to manage it after launch. ADLAZIO builds on both. The platform recommendation is part of the discovery process, not a sales preference.
WordPress Is The Right Choice If:
- Content-driven site with a blog, resource library, or documentation hub
- Complex custom functionality that no hosted platform handles out of the box
- Existing WooCommerce store where the ecosystem is already working
- Maximum design flexibility with no platform constraints on structure
Shopify Is The Right Choice If:
- Product-based eCommerce with a catalog of physical or digital products
- Platform that handles hosting, checkout security, and payment processing natively
- Migration from another eCommerce platform to a cleaner, more managed stack
- Primary goal is purchase conversion rate, not content-driven organic traffic
Not sure which fits your business? ADLAZIO includes a platform recommendation in every free site audit.
Get a Free Site Audit
What's Built In
Performance, structure, conversion architecture, and SEO are not separate deliverables added after the design is finalized. They are built into every decision, from the code architecture to the heading hierarchy to the way the mobile layout handles a form submission.
Clean Custom Code Architecture
Every ADLAZIO website is written from a blank file with zero inherited markup or framework overhead. Every CSS rule and JavaScript function on the page is intentional. The result is a lean asset payload, predictable rendering behavior, and Core Web Vitals scores that reflect the actual performance characteristics of the code rather than the output of a bundled tool.
Core Web Vitals Compliance
Google confirmed Core Web Vitals as a ranking signal in 2021. LCP, CLS, and INP determine whether your site passes Google's page experience assessment. Every ADLAZIO build targets Good scores across all three before the site goes live. Web performance is not a post-launch optimization task. It is a build requirement from day one.
Conversion Architecture
Traffic without conversion is a vanity metric. CTA placement, trust signal positioning, form accessibility, social proof sequencing, and mobile purchase flow are designed into the page structure during the wireframe stage. The goal is a site where the visitor's path to the next action is clear, frictionless, and psychologically coherent.
Technical SEO Foundation
A new website not structured for search from day one will take months longer to rank than one that is. Every ADLAZIO build includes a clean URL structure, schema markup, complete metadata configuration, a logical heading hierarchy, and a deliberate internal link architecture. The SEO foundation is part of the build scope, not a separate engagement added after launch.
Built With The Right Tools For Each Platform
WordPressCMS PlatformACF ProCustom Fields
RankMath ProSEOGSAPAnimationsWooCommerceeCommerceCloudflareCDNShopifyeCommerce Platform
Shop PayCheckout
KlaviyoEmail & SMSReChargeSubscriptions
GorgiasSupport
YotpoReviews
StripePayments
GA4AnalyticsWordPressCMS PlatformACF ProCustom FieldsRankMath ProSEOGSAPAnimationsWooCommerceeCommerceCloudflareCDNShopifyeCommerce Platform
Shop PayCheckout
KlaviyoEmail & SMSReChargeSubscriptions
GorgiasSupport
YotpoReviews
StripePayments
GA4AnalyticsThe Visitor Journey
From First Click To Completed Action. Designed To Convert.
1
A Visitor Arrives At Your Website
WordPressThe first three seconds determine whether they stay. Fast load time, clear heading, and an obvious next action above the fold are what keep them.
1
A Visitor Arrives At Your Website
WordPressThe first three seconds determine whether they stay. Fast load time, clear heading, and an obvious next action above the fold are what keep them.
2
They Navigate To Find What They Need
WordPress3
They Arrive At Your Store
Shopify4
They Click Add To Cart
Shopifyyourbusiness.com
Peak Legal
ServicesAboutContact
Legal advice
you can trust.
Business law specialists.
Book a Consultation
Corporate Law
Employment
Contract Review
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The Process
01Step 1
Discovery and Requirements Scoping
Scoping defines everything before design begins: primary goals, full page count and content hierarchy, integration requirements (CRM, email, booking, analytics), platform recommendation, and the performance targets the finished site is expected to hit. A completed scope is the foundation of an accurate timeline and a build that does not expand mid-project.
02Step 2
Design System and Wireframes
ADLAZIO designs in Figma, starting with wireframes for each key page template before any visual design is applied. A full design system follows: typography, color, spacing, component states. What is approved in Figma is what gets built, with no design-in-browser phase where decisions shift mid-development.
03Step 3
Custom Development
For WordPress, development starts from a blank PHP file with no parent theme dependency. For Shopify, development starts from a blank Liquid theme. In both cases, every approved design becomes a hand-coded template built to match precisely, with only the assets each page actually needs.
04Step 4
Performance Optimization and Testing
Images converted to WebP with lazy loading, CSS and JavaScript minified and deferred, CDN integration, caching at the server level. The site is then tested against all three Core Web Vitals metrics, targeting Good scores across the board before it moves to client review.
05Step 5
Launch, SEO Setup, and Handover
Full migration to production, DNS monitoring, RankMath Pro or Shopify SEO configuration, Search Console and GA4 setup, schema verification, and sitemap submission. ADLAZIO walks the client team through the CMS with documentation for every content area. Full access to every file and credential from day one.
Why ADLAZIO
1
Platform-Agnostic Recommendation
ADLAZIO builds on both WordPress and Shopify and has no incentive to favor either. The platform recommended is the one that fits the business model, not the one that is faster to build on. That conversation happens in discovery, not in a sales call.
2
Custom Code. No Inherited Overhead.
Every ADLAZIO website is hand-coded from a blank file. No drag-and-drop framework overhead, no third-party theme modified to fit. This is the single highest-leverage decision for Core Web Vitals performance and long-term site maintainability.
3
SEO and Conversion Built In From Day One
URL architecture, schema markup, heading hierarchy, internal linking, and page speed are all decided during development. CTA placement, trust signal positioning, and mobile conversion flow are designed into the wireframe. Neither is an afterthought added after launch.
4
You Own Everything
No dependency on an ADLAZIO-exclusive plugin or platform subscription. The theme code, the ACF or Liquid configuration, and all content belong entirely to the client: documented, readable by any competent developer, and transferable from day one.
Case Studies
From a site generating zero leads to one driving organic sessions and qualified enquiries.
See all case studies
Free consultation
Let's Build Something Great Together
Fill in what you know. The more context you share, the more useful the first conversation will be.
What to expect
- 1You send the form. A senior specialist reads it personally.
- 2You get a personal reply with a suggested call time.
- 3The first call is a 30-minute diagnostic, not a sales pitch.
- 4You receive a written audit specific to your situation before any proposal.
Investment
Web design and development is not priced off a menu. Every project is scoped individually based on what the business actually needs to build and the platform it is being built on.
1
Platform and Build Type
WordPress and Shopify are scoped differently. A WooCommerce store differs from a Shopify Plus build with Checkout Extensibility. The platform and what is being built on it are the first variables.
2
Page Count and Site Structure
A 5 to 10 page brochure site is a different scope from a 20-page site with a full content hierarchy and multiple templates. Page count shapes design time and development time directly.
3
Custom Functionality and Integrations
Client portals, booking systems, CRM integrations, subscription logic, third-party app integrations, and platform migrations all add development scope. These are defined precisely in the discovery conversation.
Book a Call
Share Your Requirements. We Will Quote Based On What You Actually Need.
Book a call, walk through what you want to build, and ADLAZIO will come back with a fixed-scope quote built around your specific project. No hourly billing. No rate card. A clear number attached to a clear scope.
A scoping conversation that defines platform, page count, and complexity
A written project brief before any development starts
A fixed quote built from the actual scope, not a rate card
A realistic timeline structured around defined review checkpoints
Questions
The cost of a custom website depends on the platform, page count, design complexity, and whether content creation or a platform migration is included in scope. Rather than quoting from a rate card, ADLAZIO scopes every project individually on a discovery call. You share your requirements and goals, and ADLAZIO provides a fixed-scope quotation built from what you are actually building. Book a call to get a clear, specific number for your project.
Have a question specific to your project?
Book a Call
Go Deeper
Load-time, credibility, and conversion figures shown on this page are illustrative, drawn from third-party research and industry benchmarks rather than ADLAZIO client results. They are not commitments or guarantees of outcomes. Actual results depend on your current site, industry, and the scope of the redesign.
Free consultation
The website is not the finish line. Conversion is.
- WordPress and Shopify built for speed and conversion from the start
- You own every file, theme, and database from day one
- No page builder dependency unless you specifically want it
- Post-launch support included in every project
We scope every project after a free discovery consultation.
Let's Build Something Great Together