PPC Advertising
Most businesses that run Google Ads or Meta Ads share the same experience: the budget gets spent, the platform shows impressions and clicks, and whether any of it turned into revenue stays unanswered. The problem is almost never the platform. It is the campaign structure, the creative, the targeting, and whether the tracking connects ad spend to actual business outcomes.
The Upside
$0
Average Profit Businesses Earn For Every $1 Spent On Google Ads
0.00%
Average Conversion Rate Across Google Search Ad Campaigns
0%
Of Consumers Who Search On Mobile Visit A Business Within 24 Hours
0%
Of Consumers Now Begin Their Shopping Journey On Marketplaces Vs. 28% Via Search
Sources: Google Economic Impact Report. WordStream 2026 Google Ads Benchmarks. Think with Google Local Search Insights. Criteo 2026 Commerce & AI Trend Report. Third-party industry research shown for context, not ADLAZIO client data or a guarantee of results for any specific engagement.
Two Platforms, One Standard
Most businesses need at least one of the two major paid advertising platforms. Some need both. ADLAZIO manages Google Ads for capturing active search demand and Meta Ads for reaching targeted audiences on Facebook and Instagram.
Google Ads Management
Search, Shopping, Performance Max, Display
When someone searches for a product or service you offer, a well-structured campaign puts your business in front of that person at the exact moment they are ready to buy. ADLAZIO manages the full scope: Search campaigns built on high-intent keyword targeting, Shopping campaigns for eCommerce, Performance Max across Google's entire inventory, and remarketing to re-engage past visitors.
Spend
$214
Conv.
12
ROAS
4.8x
Keyword Performance
Meta Ads Management
Facebook, Instagram, Audience Network
Meta Ads operate differently from search advertising. Instead of capturing existing demand, Meta Ads create demand by placing your business in front of people who match your target audience profile. ADLAZIO's service covers audience research and segmentation, creative strategy and ad development, media buying, and server-side tracking via the Conversions API to maintain attribution accuracy.
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Starting at $38
Reach
12,400
Spend
$184
CAPI
91.4%
Placement Performance
Platform Selection
The question has a direct answer once you know where your buyer is in their decision process. Google captures demand from people already searching. Meta creates demand by reaching people who fit your customer profile before they know they need what you sell.
Google Ads Is Right If:
Meta Ads Is Right If:
Most Businesses Benefit From Both
The right starting point depends on whether your product or service has established search volume, your average order or lead value, where your target audience spends attention, and your capacity to produce visual creative. A business selling consulting packages to a specific B2B audience will prioritize differently than a DTC brand selling products to a broad demographic.
When Both Run Together
Not sure which platform fits your business? ADLAZIO includes a platform recommendation in every free PPC audit.
What's Included
PPC management is not a single task. It is a system of interconnected decisions that must work together for a campaign to produce a return. Here is what is included in every engagement.
Every campaign starts with structure. ADLAZIO builds account architecture around business objectives, not platform defaults. That means defining campaign objectives precisely, organizing ad groups around tightly themed keyword clusters or audience segments, setting budget allocation logic that reflects real conversion data, and ensuring the account structure supports clean performance measurement from day one.
On Google, keyword strategy determines who sees the ad and what it costs. ADLAZIO conducts full keyword research, sets match type strategy to balance reach and precision, and builds negative keyword lists from launch to prevent budget waste. On Meta, audience targeting covers interest-based segmentation, broad targeting with strong creative, lookalike audiences built from customer lists, and retargeting that re-engages site visitors at the right stage of the funnel.
Google Ads creative lives in the copy. ADLAZIO writes ad copy that addresses search intent directly, tests headline and description variations in a structured framework, and ties the messaging from the ad to the landing page. On Meta, creative is the primary performance variable. ADLAZIO develops the creative brief and testing plan, coordinates ad creative in the formats Meta's algorithm rewards, and runs structured tests to identify which angles, formats, and calls to action generate the lowest cost per result.
Campaigns cannot be optimized without accurate tracking. ADLAZIO sets up conversion tracking through Google Tag Manager, builds GA4 conversion events mapped to actual business goals (not proxy metrics), installs and configures the Meta Pixel, and implements the Conversions API for server-side event tracking that maintains attribution accuracy as browser-based tracking becomes less reliable. Accurate tracking is a prerequisite for every optimization decision that follows.
Paid advertising optimizes through consistent, data-informed iteration. ADLAZIO runs optimization on a weekly cadence: reviewing search term reports, adjusting bids, rotating creative, and acting on conversion data as it accumulates. Monthly reports cover ROAS, cost per acquisition, total conversion volume, spend pacing against budget, and the testing plan for the following month. Reports are written performance summaries that tell you what the numbers mean and what is happening next.
Not sure what your campaign needs?
The free PPC audit identifies exactly which disciplines are missing or broken in your current setup, before any agreement is signed.
How A PPC Campaign Converts
Audience Targeting
Targeting setBefore a single dollar is spent, ADLAZIO defines exactly who sees the ad. On Google, keyword targeting captures the buyer at the moment of search intent. On Meta, audience layers narrow from broad interest matching to custom lookalikes built from your highest-value customers.
Audience Targeting
Targeting setBefore a single dollar is spent, ADLAZIO defines exactly who sees the ad. On Google, keyword targeting captures the buyer at the moment of search intent. On Meta, audience layers narrow from broad interest matching to custom lookalikes built from your highest-value customers.
Ad Is Shown
User Clicks
Conversion Fires
Revenue Attributed
Audience Targeting Layers
Target
Defined
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The Process
Every new engagement starts with a thorough review of the existing account before any new campaign is built. ADLAZIO audits keyword match types, negative keyword coverage, Quality Scores, conversion tracking configuration, budget allocation, wasted spend from irrelevant search terms, audience structure, and creative performance. The audit produces a prioritized list of specific problems and the estimated cost of each one. The free audit provides this same analysis before any agreement is signed.
Campaign structure is where most accounts are built wrong from the start. ADLAZIO separates branded from non-branded keywords, exact match from phrase match, high purchase-intent searches from research-stage queries, and top-performing products from everything else. On Meta, audience strategy is built in layers from cold interest targeting through warm retargeting, with lookalike audiences created from actual customer data. Budget allocation follows conversion data, not intuition.
Before a campaign goes live, conversion tracking is verified end-to-end. ADLAZIO configures GA4 conversion events, Google Ads conversion imports, the Meta Pixel, and the Conversions API. Ad copy is written and landing pages reviewed or built before launch. On Meta, creative assets are developed and a structured testing plan is defined before any budget is activated. Launching without verified tracking means optimizing blind from day one.
Weekly optimization is not optional. Bid adjustments account for device performance, geographic performance, time-of-day patterns, and audience segment behavior. Budget moves toward campaigns generating the lowest cost per acquisition and away from campaigns spending without converting. On Meta, creative rotation happens weekly as fatigue sets in faster than most businesses expect. ADLAZIO reviews every active account at least once per week.
Monthly reporting calls cover the revenue impact of campaign activity, not just campaign metrics. Every report shows ROAS, cost per acquisition, total conversion volume, spend pacing against budget, and the specific decisions being made for the following month. Reports are written performance summaries, not data exports. The call starts with revenue, moves to cost per acquisition, and ends with the testing plan for next month.
Why ADLAZIO
ADLAZIO operates inside the client's ad accounts with manager access. The accounts belong to the client from day one: full access always shared, nothing held hostage, every campaign and conversion setting visible at any time. Reporting shows revenue generated against ad spend, not clicks against impressions.
Every ADLAZIO account is handled by a senior specialist. The person who conducts the audit, designs the architecture, and writes the ad copy is the same person who reviews the account weekly and joins the monthly reporting call. No handoff to a junior account manager after the strategy session.
Percentage-of-spend pricing creates a structural misalignment: the agency earns more when the client spends more, regardless of performance. ADLAZIO's flat-fee model keeps incentives aligned with results, not with budget size. The fee reflects the scope of the work, not a commission on your spend.
Most campaigns are launched with tracking that is incomplete, unverified, or measuring the wrong things. ADLAZIO does not launch a campaign until conversion tracking is verified end-to-end: every conversion action confirmed, every attribution window set correctly, and every data pipeline flowing into the reporting layer.
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What to expect
Investment
ADLAZIO's PPC services are priced as a flat monthly management fee, not as a percentage of ad spend. Management fees reflect the scope of the engagement: the number of platforms under management, the total ad budget, and whether the scope includes creative production.
Single-platform management (Google Ads only, or Meta Ads only) is a different scope from dual-platform management. Managing both platforms means dual tracking setups, dual creative testing plans, dual weekly reviews, and dual monthly reporting.
A larger ad budget with more campaigns, more ad groups, and more active creative assets requires more weekly optimization work. ADLAZIO scopes management fees to reflect the actual work required to manage the account at the budget level, not a flat percentage that automatically inflates fees when budgets grow.
Some engagements cover media buying and optimization only. Others include creative strategy, ad copywriting, and creative development for Meta Ads. Creative production adds scope and is priced separately from pure campaign management when it is required.
Get a Free PPC Audit
The free audit reviews the existing account structure, the tracking setup, the campaign configuration, and the creative approach. ADLAZIO then delivers a specific read on what is working, what is wasting budget, and what needs to change, before any agreement is signed.
A free account audit reviewing structure, tracking, and wasted spend before any agreement
A flat management fee scoped to the actual platforms, budget, and creative work required
No percentage-of-spend pricing: fee does not change if the ad budget grows
Full access to the ad accounts: everything owned by the client from day one
Questions
ADLAZIO's PPC services are priced as a flat monthly management fee, not as a percentage of ad spend. Management fees reflect the scope of the engagement: the number of platforms under management, the total ad budget being managed, and whether the scope includes creative production or only media buying and optimization. The exact fee is scoped based on the audit findings and the specific work required. The audit is free and takes place before any agreement is made.
Have a question specific to your account or platform?
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Cost-per-click, conversion, and spend figures shown on this page are illustrative, drawn from third-party research and industry benchmarks rather than ADLAZIO client results. They are not commitments or guarantees of outcomes. Actual results depend on your industry, budget, and account history.
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